Mars V5 Launch Event: AI Coffee Roasting Revolution
On June 28, 2025, Mars Roaster successfully organized the launch event of the AI-integrated coffee roaster Mars V5 at 415F Nguyen Van Ba, Truong Tho Ward, Thu Duc City, Ho Chi Minh City, marking a major step forward in the Vietnamese coffee industry. Taking place from 2:30 p.m. to 4:30 p.m., the event not only introduced advanced smart roasting technology but also had the participation of leading coffee experts, prestigious journalists, and special guests, creating a vibrant and inspiring festival.
CEO Shares the Breakthrough Convenience of Mars V5 Roasting Technology
In his speech from 14:45–15:00, Mars Roaster CEO Lam Quoc Duong stirred up the audience when sharing about Mars V5 roasting technology. He emphasized three convenient features:
- Smart AI roasting: Automatically analyzes coffee humidity and ambient temperature, optimizes roasting profile in real time, ensures consistent flavor from elegant Arabica to rich Vietnamese Robusta, with just one touch.
- Optimal safety: Multi-layer sensor system meets CE, ISO 13849 standards, protects the roasting workshop from fire and explosion risks, ensures safety for personnel and equipment.
- Remote data management: Mars V5 software stores data for 10 years, supports
Mars Roaster CEO shares outstanding features of Mars V5 technology
The CEO affirmed:
“Mars V5 turns coffee roasting into a simple, cost-effective experience, helping Vietnamese roasters create high-quality coffee to conquer the global market.”
His call for international cooperation received a positive response from the guests.
Press Interview: Innovative Vision and Global Aspiration
From 16:00–16:30, CEO Lam Quoc Duong participated in a lively interview with journalists from [CafeF, Lao Dong, 24h], sharing details about Mars V5 roasting technology. He revealed that the idea of integrating AI came from the desire to modernize the traditional roasting process, which depends heavily on manual experience. Mars V5, with its one-touch interface, helps both beginners and large roasters operate efficiently, reduce errors, and save time.
The journalist was particularly impressed when the CEO emphasized that the cost of Mars V5 is only 1/3 of imported machines, opening up opportunities for Vietnamese roasters to compete in the international market. He shared:
“Mars V5 is not just technology, but the key for Vietnamese coffee, from the familiar iced milk coffee to a specialty brand, to reach the global market.”
The CEO also mentioned the export potential, with Mars V5’s 10-year data storage helping the roastery meet strict inspection requirements from markets such as the EU and the US. The journalist asked about the ability to customize Mars V5 for specialty coffees, and the CEO confidently affirmed that this technology can accurately reproduce any roast profile, from rich robusta to complex arabica, meeting the diverse needs of international customers. The interview spread the message of Mars V5’s convenience and global vision, which was recognized by the press as a turning point for the Vietnamese coffee industry.
Press interview with CEO Mars Roaster
Mars V5: Convenient technology for every roastery
Mars V5 roasting technology uses AI to automatically analyze coffee beans, optimizing the roasting process with high efficiency (roasting 250 kg/batch, mixing 500 kg). The friendly interface makes it easy for new users to operate, while safety sensors (CE, ISO 13849) protect the roastery. Mars V5 software stores data for 10 years, supports remote management and traceability, meets HACCP, ISO, FDA standards, helping roasteries build a high-quality coffee brand and be ready for export.
Mars Roaster: Aspiration to elevate Vietnamese coffee
The launch of Mars V5 roasting technology demonstrates Mars Roaster’s commitment to bringing Vietnamese coffee from a strong iced milk cup to global specialty brands. We would like to thank the journalists, experts, and guests for contributing to creating a memorable festival.
