What Journalists Say About Mars V5 Technology
The Mars V5 AI-integrated coffee roasting technology of Duong Thanh DTC Company Limited, owner of the Mars Roaster brand, has created a wave of attention in the Vietnamese coffee industry. Launched on June 28, 2025 in Thu Duc City, Ho Chi Minh City, Mars V5 is not only a technological advancement but also a testament to the creativity of the Vietnamese engineering team. Articles from prestigious newspapers such as CafeF, Lao Dong, and 24h have highly appreciated the role of Mars V5 in modernizing the coffee roasting industry, improving product quality, and expanding export opportunities. So, what do journalists say about this breakthrough technology? Let’s explore!
Mars V5: AI Technology Shaping the Future of the Coffee Industry
According to the article on CafeF, Mars V5 is described as a high-tech solution, integrating AI to solve the problem of consistent quality in coffee roasting – a problem that traditional roasting factories in Vietnam often encounter. Mars V5’s AI technology automatically analyzes input factors such as bean moisture, size, environmental conditions, and previous batches of roasting. Thanks to that, the machine automatically adjusts the optimal “roasting profile”, ensuring stable coffee quality, meeting international standards such as HACCP, ISO, and FDA. CafeF emphasizes that coffee roasting technology Mars V5 not only helps minimize human errors but also supports Vietnamese businesses to increase product value, towards sustainable development and professionalization of the production process.
Article by CafeF newspaper
Similarly, Lao Dong highly appreciated Mars V5 as an important milestone in the modernization of the Vietnamese coffee roasting industry. The article emphasized the ability to coordinate the entire production line – from feeding, roasting, cooling to blending – with just one touch. The multi-layered safety sensor system meets CE and ISO 13849 standards to protect equipment, personnel, and the roasting environment. In particular, the ability to store data for up to 10 years and connect to remote monitoring are considered by the press to be great advantages, helping roasters easily control quality anytime, anywhere.
Article by Lao Dong newspaper
24h focuses on the development of Mars V5, highlighting the collaboration between a team of young engineers from the Robocon team of Ho Chi Minh City University of Technical Education and German technology brand Beckhoff. The article describes coffee roasting technology Mars V5 as a smart IoT device, integrating AI to automatically handle raw material issues and optimize the roasting process. This makes it easy for both beginners and large roasters to operate, ensuring “hundred batches like one” quality without much experience.
Article by 24h newspaper
Press Reviews of Mars V5’s Outstanding Features
Journalists agree that Mars V5 brings a breakthrough to the coffee roasting industry thanks to three core features:
AI Smart Roasting – Ensuring Consistent Quality
In his speech at the launch event, Mr. Lam Quoc Duong, CEO of Mars Roaster, shared with the press that Mars V5 uses AI to analyze coffee bean moisture, ambient temperature, and other parameters in real time. According to CafeF, this technology helps to accurately reproduce roasting profiles, from the elegant flavor of arabica to the rich flavor of robusta, meeting the diverse needs of the international market. 24h added that Mars V5’s one-touch interface makes it easy for beginners to operate, while large factories can optimize production with a capacity of up to 250kg/batch.
Optimal Safety – Meets International Standards
Labor is particularly impressed with the Mars V5’s multi-layered safety sensor system, which meets CE and ISO 13849 standards. This system not only protects the equipment from the risk of explosion but also ensures the safety of personnel and the working environment. CafeF emphasizes that the Mars V5 meets strict standards such as HACCP, ISO, and FDA, helping Vietnamese roasteries confidently meet the inspection requirements of demanding markets such as the EU and the US.
Remote Data Management – Export Support
All three newspapers highly appreciate the Mars V5’s ability to store data for up to 10 years and connect to remote monitoring. According to 24h, this feature allows the roaster to monitor and control quality anytime, anywhere, while supporting traceability – a key factor in exporting. CafeF believes that this is a great advantage for roasters to build high-quality coffee brands, ready to compete in the global market.
Global Vision of Mars V5 Through the Lens of the Press
In a press interview at the event, CEO Lam Quoc Duong shared with CafeF, Lao Dong, and 24h about his aspiration to bring Mars V5 to the international market. He emphasized that the cost of Mars V5 is only 1/3 compared to imported roasters, creating opportunities for Vietnamese roasters to compete with big brands. Lao Dong noted that Mars V5 has been exported to markets such as Korea, Russia, Thailand, Cambodia, and the Middle East, affirming the technological capacity of “Made in Vietnam”.
24h paid special attention to the story of Mars V5 development, from the idea of modernizing the traditional roasting process to integrating AI and IoT. Journalists were impressed by the collaboration between the Vietnamese engineering team and Beckhoff, creating a product that not only meets domestic demand but also conquers the international market. CafeF emphasized that Mars V5 is the “key” to helping Vietnamese coffee, from the familiar iced milk coffee to specialty brands, reach the global market.
Mars V5: A Turning Point for the Vietnamese Coffee Industry
Articles from CafeF, Lao Dong, and 24h all agree that Mars V5 is a turning point, not only in coffee roasting technology but also in elevating the Vietnamese coffee brand. Mars V5’s AI and IoT technology helps roasters save costs, optimize processes, and ensure consistent quality. With the ability to meet export standards and competitive costs, Mars V5 is opening up opportunities for Vietnamese coffee to affirm its position on the world map.
The launch of coffee roasting technology Mars V5 has received positive responses from the press and experts, affirming the role of this technology in supporting the sustainable development and international integration of the Vietnamese coffee industry. Mars Roaster, with Mars V5, not only brings a technological solution but also inspires Vietnamese businesses to dare to think big and reach far. Mars V5 is a testament to the creativity and efforts of the Vietnamese engineering team in applying AI and IoT to the traditional coffee roasting industry. From the perspective of the press, this technology not only helps roasteries improve quality and efficiency but also opens the door for Vietnamese coffee to conquer the global market. With Mars V5, the Vietnamese coffee industry is entering a new era – the era of smart technology and sustainable development.
