The 10-Year Milestone of Mars Roaster and the Persistent Journey Behind Industrial Coffee Roasters

Industrial coffee roasters are increasingly becoming the foundation that determines quality, safety, and scalability for roasting facilities. From its 10-year development milestone, Mars Roaster looks back on its journey of building operational standards and technological foundations for sustainable industrial coffee roasting production.

The 10-Year Journey of Formation and Development of Mars Roaster

Mars Roaster was founded in 2016 in Ho Chi Minh City, with a core role from the outset in designing and manufacturing industrial coffee roasting machines, serving medium- and large-scale roasting facilities, coffee manufacturing and exporting enterprises, as well as research and specialized training institutions.

In the early stage, Mars focused on developing first-generation automatic roasters such as Mars V1, Mars V2, and Mars V3. This was not only a process of product refinement, but also a phase in which Mars Roaster systematized and validated core operational principles of roasting facilities in continuous production environments where precision, stability, and cost efficiency are decisive factors.

Mars V2 and V3 generation coffee roasters at the Mars Roaster showroom.

From this foundation, Mars’ design philosophy for coffee roasters gradually took shape with a long-term production orientation. Stability, safety, and process controllability were prioritized over display-oriented features.

By the Mars V4 generation, the level of automation was further refined, supporting better control of variables in the roasting process and gradually moving toward the goal of standardizing roasting facilities.

During the period from 2020 to 2022, the Covid-19 pandemic disrupted many development plans across the industry. For Mars Roaster, this was a challenging time, but also an important phase to reinforce design foundations, raise safety standards, and standardize production processes.

Rather than pursuing short-term growth, Mars focused on building a solid technical foundation an approach that reflects the role of an industrial coffee roaster manufacturer committed to long-term value.

After the recovery phase, in 2025, Mars introduced the Mars V5 roaster generation, incorporating new technologies such as AI and data management. The goal was not to replace the role of the roaster, but to address fundamental issues, increase stability, support precise operation, and help roasting facilities maintain consistent quality as they scale.

Industrial coffee roaster applying Mars V5 roasting technology.

After 10 years, Mars Roaster’s journey has been shaped by a consistent principle: sustainable development, steadfast adherence to standards, and consistency with the goal of building a long-term technological foundation for the coffee roasting industry.

10 Years of Commitment to Standards and Long-Term Partnership with Roasting Facilities

Mars Roaster positions itself not only as an industrial coffee roaster manufacturer, but also as a long-term partner accompanying customers throughout the entire lifecycle of the machine from design and installation to use and long-term optimization.

According to Mars, a coffee roaster only truly has value when it helps roasters better control their work, reduce risks, and maintain consistent quality over time.

Therefore, Mars does not compromise quality to optimize short-term costs, but instead focuses on designing coffee roasters with a clear technical foundation, easy controllability, and suitability for the real operational conditions of Vietnamese roasting facilities.

CEO Lam Quoc Duong personally discusses the Mars V5 roasting system with customers.

In addition, Mars considers machine handover not as an endpoint, but as the starting point of an accompanying journey, where the Mars team works with customers to optimize operations, resolve arising issues, and build long-term relationships based on trust and sustainable development.

Mars Roaster Today and a Proven Industrial Coffee Roaster Platform

At present, Mars Roaster clearly positions itself as a designer and manufacturer of industrial coffee roasters, serving roasting facilities and enterprises that view coffee roasting as a long-term production activity with standards and high requirements for stability.

Through multiple machine generations from early automatic models to Mars V4 and the AI-applied Mars V5 roasting technology Mars has built a consistent technical foundation and operational mindset, focusing on three core elements: roast batch quality control, production safety, and the ability to maintain stability when scaling.

Coffee roasting system utilizing Mars V5 technology

LEARN MORE: AI-powered coffee roasting system launched for the first time in Vietnam

For Mars Roaster, technology is not meant to showcase features, but to serve as a tool that helps roasting facilities standardize operations, reduce dependence on individuals, and invest with confidence for the long term.

Future Vision and the Role of Mars Roaster in Vietnam’s Roasting Industry

In the next phase, Mars Roaster will continue to focus on research and development of industrial coffee roasting technology, with an orientation toward solving fundamental production issues rather than following short-term trends.

As Vietnamese coffee increasingly targets international markets, requirements for stability, data traceability, safety, and consistency in roasting are becoming mandatory standards. On this foundation, Mars defines its role as accompanying roasting facilities and coffee enterprises in raising technological standards, building stable roasting systems with scalability, and achieving sustainable long-term development.

The Coffee Roasting Ecosystem from the Perspective of an Industrial Roaster Manufacturer

As the coffee industry shifts strongly toward professional roasting and industrial-scale models, many manufacturers recognize that product quality and stability no longer depend on a single piece of equipment, but are the result of an integrated technological ecosystem.

From the perspective of a coffee roaster design unit, Mars builds a collaborative model with domestic and international technology partners. In automation and data, Mars works with Sun Automation to deploy industrial control solutions, applying AVEVA software combined with the Beckhoff platform to enhance monitoring capabilities and standardize roasting processes.

“Nearly two years of collaboration show that Mars Roaster’s direction aligns well with the trend of data utilization and digital technology application in modern industrial production,” representative from AVEVA (United Kingdom) commented.

In addition to control and data, Mars Roaster also focuses on heat generation systems and operational safety through cooperation with Siemens (Germany), Japanese electronic component suppliers, Polidoro (Italy), and domestic mechanical processing units.

“Methodical investment in technology and production infrastructure is a key factor helping roasters improve product quality and stability,” representative from Bavico – Ecoflam distributor shared.

According to industry experts, a system-oriented approach is becoming a trend in industrial coffee roaster development, helping roasting facilities standardize operations, reduce dependence on individual experience, and establish a foundation for long-term production expansion.

The 10-Year Mars Roaster Event: From a Milestone to the Next Journey

The 10th anniversary of Mars Roaster is an occasion to reflect on a serious and persistent professional journey from the early days of designing industrial coffee roasters to building technological foundations and operational standards for roasting facilities.

A partner accompanying Mars Roaster on its 10-year development journey.

Beyond its commemorative significance, the event also carries a spirit of gratitude toward partners, customers, and the community who have contributed to this proud 10-year milestone. At the same time, it serves as an affirmation of Mars’ commitment to continued partnership and joint efforts to raise standards in Vietnam’s coffee roasting industry, meeting higher demands from international markets.

Closing one milestone, Mars Roaster enters the next phase with a spirit of openness and progressiveness, continuing to learn, innovate, and move further into the future alongside Vietnam’s coffee roasting industry.

Learn how Mars Roaster accompanies roasting facilities throughout the entire machine lifecycle here.