Highlights at the Mars V5 technology launch event

Following the previous article about the launch of Mars V5 smart roasting technology, today we will share more about the impressive moments at the event taking place on June 28, 2025, from 14:00–16:30, at 415F Nguyen Van Ba, Truong Tho Ward, Thu Duc City, Ho Chi Minh City. The event was attended by coffee journalists and coffee industry experts, with test roasting activities, Q&A with the CEO, and comparative cupping, demonstrating the superior capabilities of AI in Mars V5.

Ta Tuan Anh and his coffee roasting demonstration with Mars V5

The event kicked off with an impressive performance by guest Ta Tuan Anh, the champion of Vietnam Amazing Roast Master 2025. He made a batch of manual roasting on a machine integrated with Mars V5 technology, demonstrating his sophisticated technique. Immediately after that, Mars V5 automatically reproduced Tuan Anh’s exact roasting profile, automatically adjusting the temperature and time based on the analysis of the coffee beans (humidity, size, environment). The intelligent AI feature of Mars V5 surprised the guests, affirming that the machine helps optimize the roasting process, ensuring consistent quality.

Roasting process of Mr. Ta Tuan Anh

Roasting chart

CEO Lam Quoc Duong answers questions about Mars V5

Next, CEO Lam Quoc Duong directly talked to the guests, answering in detail about Mars V5 roasting technology. He emphasized the convenience of AI, from the one-touch interface, the safety sensor system (CE, ISO 13849), to 10-year data storage, meeting export standards (HACCP, ISO, FDA). The CEO shared:

“Mars V5 helps Vietnamese roasters create high-quality coffee, from a strong iced milk cup to a global specialty brand.”

The lively Q&A session, with questions about AI features, operational safety, and competitiveness in the international market, affirmed that Mars V5 is a turning point for the coffee industry.

Guest Questions About Mars V5

Guest Questions About Mars V5

Cupping: Comparing the flavors of artisanal and AI

The final highlight was an engaging cupping session where guests tasted and compared two types of coffee:

Coffee roasted by artisan Ta Tuan Anh, with a strong artistic touch.

Coffee roasted by the Mars V5 machine, recreating Tuan Anh’s profile.

Guests evaluated the similarity in flavor, from light arabica to rich robusta. The results were astonishing: Mars V5 almost perfectly recreated the artisan flavor, demonstrating AI’s ability to ensure consistent quality, in line with international standards.

Compare the flavor of 2 roasting batches

Compare the flavor of 2 roasting batches

Mars Roaster: Elevating Vietnamese Coffee

The launch of Mars V5 technology affirms Mars Roaster’s mission to modernize the Vietnamese coffee industry. With flexible capacity (6kg–250kg/batch), Mars V5 supports from small shops to export factories, and is present in Korea, Russia, Thailand, and the Middle East.

Mars Roaster would like to thank journalists, experts, and guests for contributing to creating a memorable event.